Did you catch Alex in Saturday’s The Daily Telegraph for Destination NSW #LoveNSW campaign?

Destination NSW has launched its domestic tourism marketing effort following the bushfire crisis, asking residents of NSW to support regional towns and businesses. The campaign launched in Saturday’s The Daily Telegraph with a two-page spread featuring our own Alex Retief.

The full text of the ad reads:

“Our future is in your hands.

“The people of NSW have been pushed to the limit. Ongoing drought and devastating bushfires have torn the heart out of countless communities and crippled our once vibrant tourism industry and the income that so many people and communities rely on. In spite of this, what makes NSW great remains – the remarkable people and places. Drought and fire-affected regions are suffering, but they refuse to be broken. They need our help, and to know we still care.

“It’s time to show the world what you love about NSW, from the beach to the bush, our rural communities, regional centres and our global icon, Sydney.

“It’s time to share your experiences and help get tourism and the communities it supports back on their feet by visiting, staying, eating our and shopping in NSW. You’ll have the time of your life… and help someone rebuild theirs.

“Now’s the time to love NSW.”

The future of NSW’s regional communities is in our hands. Drought and fire-affected regions are suffering, but they refuse to be broken. They need our help and to know we still care. Right now we can all help by taking a getaway that gives back by staying, eating and shopping in NSW.

The social media-led campaign relies on user-generated content encouraging people to share photos of their favourite places in the state with the hashtag #LoveNSW, and capture images of their regional travels with their hands in the shape of a love heart.

HELP BY SHARING THE LOVE! 

NSW needs a helping hand.
And you can show you care simply by using your hands.

1. Make your hands into a heart shape.
2. Take a photo with your heart in a NSW location.
3. Share on your socials with #LoveNSW.

Have your own #RecoveryWeekend

VisitNSW has created a new online platform for various events, road trip routes and tourist attractions in the range or regions across NSW.

Regional communities really need a break. Help them by taking a NSW break soon #RecoveryWeekend.